Agenda

London - 15 Oct

09:00

Registration, & networking

10:00

Chair's morning introduction

Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)

10:10

Transforming your voice with your social channels

10:40

Making your voice trusted and heard

  • Engagement goes both ways: being empowered to do more than post content
  • Making authenticity and a human voice part of your brand
  • Proactively tackling disinformation

Ollie Ratcliffe, Digital Communications Specialist, Taylors of Harrogate (Yorkshire Tea) (Confirmed)

11:30

Refreshments & networking

12:00

All we have to decide is what to do with the time that is given us

  • Making connections on a crowded platform

Chair: Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)

Who cares?

  • Using your understanding of your audience’s behaviours and drivers to create content

Chair: Emma Reynolds, Communications Director Defence Infrastructure Organisation (Confirmed)

Paolo Valenziano, Head of Digital - Content Production, Bank of England (Confirmed)

Florence Adu-Yeboah, Social Media Manager, Bank of England (Confirmed)

12:20

Creating content that connects

  • Evaluating and measuring the emotional impact of your content
  • Adapting how you tell your story for the platform

Chair: Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)

Why you need an employee engagement strategy in 2020

  • Tools to engage your employee network in your strategy
  • Empowering staff to be advocates for your organisation
  • Harnessing the raise of the micro-influencer

Chair: Emma Reynolds, Communications Director Defence Infrastructure Organisation (Confirmed)

Adam Waters, Director of Digital and Training, British Forces Broadcasting Service (Confirmed)

13:00

Lunch & networking

14:00

Metrics that matter

  • Defining what digital success means for you

Chair: Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)

Cutting through on a budget

  • Reduce. Reuse. Recycle. Making the most of the content you have

Chair: Emma Reynolds, Communications Director Defence Infrastructure Organisation (Confirmed)

14:20

Harnessing the full potential of social listening

  • Give them what they want: Using your social media insights to create your content
  • Enhance the customer experience and get ahead of negative feedback
  • To post or not to post: navigating the perils of joining the conversation

Chair: Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)

Dr Steven McDermott, Data Scientist, HMRC (Confirmed)

Maximising the value of social

  • Successfully incorporating audience generated content
  • Making your budget last beyond the launch
  • Separating the campaign from the wish list

Chair: Emma Reynolds, Communications Director Defence Infrastructure Organisation (Confirmed)

15:00

Refreshments & networking

15:20

Telling a story in 60 seconds or less

  • Changing the narrative one vertical video at a time
  • Producing engaging video content on a shoestring

Gabriela Torres, Head of Social Media, BBC World Service (Confirmed)

15:50

Chair's closing remarks

Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)

16:00

Close of Conference

Please note that all speakers and the agenda are subject to change without notice

Manchester - 23 Feb

09:30

Registration & networking

10:00

Chair's morning introduction

10:10

Transforming your voice with your social channels

10:40

Making your voice trusted and heard

  • Engagement goes both ways: being empowered to do more than post content
  • Making authenticity and a human voice part of your brand
  • Proactively tackling disinformation

11:30

Refreshments & etworking

12:00

Who cares?

  • Using your understanding of your audience’s behaviours and drivers to create conten

12:20

Creating content that connects

  • Evaluating and measuring the emotional impact of your content
  • Adapting how you tell your story for the platfor

13:00

Lunch & networking

14:00

Metrics that matter

  • Defining what digital success means for you

14:20

Harnessing the full potential of social listening

  • Give them what they want: Using your social media insights to create your content
  • Enhance the customer experience and get ahead of negative feedback
  • To post or not to post: navigating the perils of joining the conversatio

15:00

Refreshments & networking

15:20

Telling a story in 60 seconds or less

  • Changing the narrative one vertical video at a time
  • Producing engaging video content on a shoestrin

15:50

Chair's closing remarks

Please note that all speakers and the agenda are subject to change without notic