Agenda

Please find the agenda for Manchester (26th Sept) and Sheffield (27th February 2020)

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Sheffield - 27th Feb

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Chair: Justin Clark, Founder & MD, JustSocial Ltd (Confirmed)

10.10

Morning keynote address: Successfully delivering change through social media 

  • How can social media be used to drive long-term change?

10.30

New and innovative ways to boost in-depth engagement

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

11.10

Refreshments and networking

11.40

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

12.10

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

12.40

Lunch and networking

13.40

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

Speaker: Robyn Slingsby, Head of Social Media Engagement, The Open University (Confirmed)

15.20

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

15.50

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

Speaker: Camilla Mankabady, Director of Communications, Liverpool City Council (Confirmed)

16.20

Chair's closing remarks

Chair: Justin Clark, Founder & MD, JustSocial Ltd (Confirmed)

16.30

Close of conference

Please note that all speakers and the agenda are subject to change without notice