London - 15 Oct


Registration, & networking


Chair's morning introduction

Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)


Transforming your voice with your social channels


Making your voice trusted and heard

  • Engagement goes both ways: being empowered to do more than post content
  • Making authenticity and a human voice part of your brand
  • Proactively tackling disinformation

Ollie Ratcliffe, Digital Communications Specialist, Taylors of Harrogate (Yorkshire Tea) (Confirmed)


Refresments & networking


All we have to decide is what to do with the time that is given us

  • Making connections on a crowded platform

Who cares?

  • Using your understanding of your audience’s behaviours and drivers to create content

Paolo Valenziano, Head of Digital - Content Production, Bank of England (Confirmed)

Florence Adu-Yeboah, Social Media Manager, Bank of England (Confirmed)


Creating content that connects

  • Evaluating and measuring the emotional impact of your content
  • Adapting how you tell your story for the platform 

Why you need an employee engagement strategy in 2020

  • Tools to engage your employee network in your strategy
  • Empowering staff to be advocates for your organisation
  • Harnessing the raise of the micro-influencer

Adam Waters, Director of Digital and Training, British Forces Broadcasting Service (Confirmed)


Lunch & networking


Metrics that matter

  • Defining what digital success means for you

Cutting through on a budget

  • Reduce. Reuse. Recycle. Making the most of the content you have


Harnessing the full potential of social listening

  • Give them what they want: Using your social media insights to create your content
  • Enhance the customer experience and get ahead of negative feedback
  • To post or not to post: navigating the perils of joining the conversation

Dr Steven McDermott, Data Scientist, HMRC (Confirmed)

Maximising the value of social

  • Successfully incorporating audience generated content
  • Making your budget last beyond the launch
  • Separating the campaign from the wish list


Refreshments & networking


Telling a story in 60 seconds or less

  • Changing the narrative one vertical video at a time
  • Producing engaging video content on a shoestring


Chair's closing remarks

Emma Leech, Director of Marketing and Communications, Nottingham Trent University (Confirmed)


Close of Conference

Please note that all speakers and the agenda are subject to change without notice