Agenda

Please find the agenda for Leeds (12th Feb) and London (18th June)

Please click here to register for any of our Social Media Conferences

Leeds - 12th Feb

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Chair: Alex Waddington, Head of Marketing for the Faculty of Business and Law, Manchester Metropolitan University (Confirmed)

10.10

Keynote address: Successfully using social media to drive real change

10.30

Planning, creating and delivering engaging content - panel discussion

  • Innovative tools and technique to create fresh engaging content, driving engagement
  • Fake news? Tackling social media scepticism and remain a trusted voice on social media
  • Using storytelling to build a powerful brand
  • Humanising your accounts: Developing real in-depth engagement

Speaker: Senior Representative, Manchester City Council (Confirmed)

11.30

Refreshments and networking

12.00

Developing and refreshing a social media strategy

  • Planning and designing a flexible social media strategy
  • Using social media as part of an integrated multi-channel approach
  • Understanding your audience: Delivering high impact messages

12.30

Measuring engagement

  • ​Top-tips to effectively and efficiently showcase successes 
  • Recognising challenges and adapting your approach

Speaker: Martin Carter, Social Media Manager, University of Leeds (Confirmed)

13.00

Lunch and networking

14.00

Chair’s afternoon remarks

Chair: Alex Waddington, Head of Marketing for the Faculty of Business and Law, Manchester Metropolitan University (Confirmed)

14.05

Crisis communications and social media

Speaker: Amanda Coleman, Head of Corporate Communications, Greater Manchester Police (Confirmed)

14.35

Video, video and more video: Tools and techniques for live content

  • Developing live content on a shoestring budget
  • Creating greater engagement

Speaker: Tom Wright, Director of Digital Student Life, University of Lincoln (Confirmed)

15.05

 The art of rebuilding a social media strategy

Speaker, Martin Gimes, Web Manager, Manchester Art Gallery (Confirmed)

15.35

Case Study - Social media communications: Driving Digital

16.05

Chair’s closing remarks

Chair: Alex Waddington, Head of Marketing for the Faculty of Business and Law, Manchester Metropolitan University (Confirmed)

16:15

Close of conference

London - 18th June

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

10.10

Morning keynote address: Successfully delivering change through social media 

  • How can social media be used to drive long-term change?

10.40

Rebuilding trust on social media: Being a credible and trustworthy source

  • With 60% of people no longer trusting social media networks, how can you ensure your message is believed?

11.10

New and innovative ways to boost in-depth engagement

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

11.40

Refreshments and networking

12.10

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

12.40

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

13.10

Lunch and networking

  • Discussion A: Delivering social media in a small team
  • Discussion B: Personalisation across social media
  • Discussion C: Tools to understand and target your audience

14.00

Chair’s afternoon remarks

14.05

Afternoon keynote address: The changing face of social media: Prepare, plan and implement Stories

  • Here today, gone tomorrow: With posts that only last 24hrs, how can you harness Stories within your social media strategy
  • Successfully implementing a mobile first content strategy: created and consumers for those on the go
  • The end of the social media news feed?

14.35

Successfully creating social media adverts that deliver ROI

  • Don’t break the bank: With the decline in organic reach, and increase in social media advertising, how can you still be heard on shoestring budget?
  • Tools and techniques to inspire and entertain your audience with paid content
  • Keeping it realistic: Define your goals early

15.05

Refreshments and networking

15.25

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

15.45

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

16.05

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

16.25

Chair's closing remarks

16.30

Close of conference