Agenda

Please find the agenda for London (18th June), Manchester (26th Sept) and Sheffield (27th February 2020)

Please click here to register for any of our Social Media Conferences

London - 18th June

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Chair: Emma Leech, Director of Marketing and Advancement, Loughborough University (Confirmed)

10.10

Morning keynote address

10.40

Rebuilding trust on social media: Being a credible and trustworthy source

  • With 60% of people no longer trusting social media networks, how can you ensure your message is believed?

11.10

New and innovative ways to boost in-depth engagement (panel discussion)

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

Speaker: Athar Abidi, Head of Social Media, British Heart Foundation (Confirmed)

Speaker: Annie Andoh, Social Media Manager, V&A (Confirmed)

11.40

Refreshments and networking

12.10

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

12.40

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

13.10

Lunch and networking

Discussion A: Delivering social media in a small team

Speaker: Chris Shipman, Head of Brand Engagement & Social Media, Royal Opera House (Confirmed)

Discussion B: Personalisation across social media

Discussion C: Tools to understand and target your audience

14.00

Chair’s afternoon remarks

Chair: Emma Leech, Director of Marketing and Advancement, Loughborough University (Confirmed)

14.05

Afternoon keynote address: The changing face of social media: Prepare, plan and implement Stories

  • Here today, gone tomorrow: With posts that only last 24hrs, how can you harness Stories within your social media strategy
  • Successfully implementing a mobile first content strategy: created and consumers for those on the go
  • The end of the social media news feed?

14.35

Successfully creating social media adverts that deliver ROI

  • Don’t break the bank: With the decline in organic reach, and increase in social media advertising, how can you still be heard on shoestring budget?
  • Tools and techniques to inspire and entertain your audience with paid content
  • Keeping it realistic: Define your goals early

15.05

Refreshments and networking

15.25

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

15.45

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

Speaker: Laurie Bell, former Director, Communities & Communications, Wiltshire Council and Director Laurie Bell Communications (Confirmed)

16.05

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

16.25

Chair's closing remarks

Chair: Emma Leech, Director of Marketing and Advancement, Loughborough University (Confirmed)

16.30

Close of conference

Please note that all speakers and the agenda are subject to change without notice

Manchester - 26th Sept

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

10.10

Morning keynote address: Successfully delivering change through social media 

  • How can social media be used to drive long-term change?

10.40

Rebuilding trust on social media: Being a credible and trustworthy source

  • With 60% of people no longer trusting social media networks, how can you ensure your message is believed?

11.10

New and innovative ways to boost in-depth engagement

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

11.40

Refreshments and networking

12.10

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

12.40

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

13.10

Lunch, networking and discussions

  • Discussion A: Delivering social media in a small team
  • Discussion B: Personalisation across social media
  • Discussion C: Tools to understand and target your audience

14.00

Chair’s afternoon remarks

14.05

Afternoon keynote address: The changing face of social media: Prepare, plan and implement Stories

  • Here today, gone tomorrow: With posts that only last 24hrs, how can you harness Stories within your social media strategy
  • Successfully implementing a mobile first content strategy: created and consumers for those on the go
  • The end of the social media news feed?

14.35

Successfully creating social media adverts that deliver ROI

  • Don’t break the bank: With the decline in organic reach, and increase in social media advertising, how can you still be heard on shoestring budget?
  • Tools and techniques to inspire and entertain your audience with paid content
  • Keeping it realistic: Define your goals early

15.05

Refreshments and networking

15.25

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

15.45

 

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

16.05

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

16.25

Chair's closing remarks

16.25

Close of conference

Please note that all speakers and the agenda are subject to change without notice

Sheffield - 27th Feb

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Chair: Emma Leech, Director of Marketing and Advancement (Confirmed)

10.10

Morning keynote address: Successfully delivering change through social media 

  • How can social media be used to drive long-term change?

10.40

Rebuilding trust on social media: Being a credible and trustworthy source

  • With 60% of people no longer trusting social media networks, how can you ensure your message is believed?

11.10

 

New and innovative ways to boost in-depth engagement

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

11.40

Refreshments and networking

12.10

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

12.40

 

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

13.10

Lunch and networking

  • Discussion A: Delivering social media in a small team
  • Discussion B: Personalisation across social media
  • Discussion C: Tools to understand and target your audience

14.00

 

Chair’s afternoon remarks

Chair: Emma Leech, Director of Marketing and Advancement (Confirmed)

14.05

Afternoon keynote address: The changing face of social media: Prepare, plan and implement Stories

  • Here today, gone tomorrow: With posts that only last 24hrs, how can you harness Stories within your social media strategy
  • Successfully implementing a mobile first content strategy: created and consumers for those on the go
  • The end of the social media news feed?

14.35

Successfully creating social media adverts that deliver ROI

  • Don’t break the bank: With the decline in organic reach, and increase in social media advertising, how can you still be heard on shoestring budget?
  • Tools and techniques to inspire and entertain your audience with paid content
  • Keeping it realistic: Define your goals early

15.05

 

Refreshments and networking

15.25

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

15.45

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

16.05

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

16.25

Chair's closing remarks

Chair: Emma Leech, Director of Marketing and Advancement (Confirmed)

16.30

Close of conference

Please note that all speakers and the agenda are subject to change without notice