Agenda

Please find the agendas for Leeds below!

The agenda for London 2019 will follow shortly.

Please click here to register for any of our Social Media Conferences

Leeds - 12th Feb

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Chair: Alex Waddington, Head of Communications and Engagement, Policy @ Manchester, The University of Manchester (Confirmed)

10.10

Keynote address: Successfully using social media to drive real change

10.30

Planning, creating and delivering engaging content - panel discussion

  • Innovative tools and technique to create fresh engaging content, driving engagement
  • Fake news? Becoming and remaining a trusted voice on social media
  • Using storytelling to build a powerful brand

Speaker: Senior Representative, Manchester City Council (Confirmed)

11.30

Refreshments and networking

12.00

Developing and refreshing a social media strategy

  • Planning and designing a flexible social media strategy
  • Using social media as part of an integrated multi-channel approach
  • Understanding your audience: Delivering high impact messages

Speaker: Sarah Calderbank, PR and Communications Manager, Lake District National Park (Confirmed)

12.30

Measuring engagement and boosting ROI

  • ​Top-tips to effectively and efficiently showcase successes 
  • Recognising challenges and adapting your approach

13.00

Lunch and networking

14.00

Chair’s afternoon remarks

Chair: Alex Waddington, Head of Communications and Engagement, Policy @ Manchester, The University of Manchester (Confirmed)

14.05

Crisis communications and social media

Speaker: Amanda Coleman, Head of Corporate Communications, Greater Manchester Police (Confirmed)

14.35

Video, video and more video: Tools and techniques for live content

  • Developing live content on a shoestring budget
  • Creating greater engagement

Speaker: Tom Wright, Director of Digital Student Life, University of Lincoln (Confirmed)

15.05

 The art of rebuilding a social media strategy

15.35

Case Study - Social media communications: Driving Digital

Confirmed: Emma Reynolds, Head of Communication, National Crime Agency (Confirmed)

16.05

Chair’s closing remarks

Chair: Alex Waddington, Head of Communications and Engagement, Policy @ Manchester, The University of Manchester (Confirmed)

16:15

Close of conference