Agenda

Please find the agenda for Manchester (26th Sept) and Sheffield (27th February 2020)

Please click here to register for any of our Social Media Conferences

Manchester - 26th Sept

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

10.10

Morning keynote address: Successfully delivering change through social media 

  • How can social media be used to drive long-term change?

10.40

New and innovative ways to boost in-depth engagement

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

Speaker: Ronal Patel, Head of Communications and Engagement, HM Land Registry (Confirmed)

11.10

Refreshments and networking

11.40

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

Speaker: Adam Waters, Director Digital Content, BFBS (Confirmed)

12.10

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

12.40

Lunch, networking and discussion

13.40

Chair’s afternoon remarks

13.50

Afternoon keynote address

14.20

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

14.50

Refreshments and networking

15.20

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

Speaker: Holly Cubitt, Head of Communications, Sheffield Health and Social Care NHS Foundation Trust (Confirmed)

 

15.50

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

16.20

Chair's closing remarks

16.25

Close of conference

Please note that all speakers and the agenda are subject to change without notice

Sheffield - 27th Feb

Time

Session

09.30

Registration and networking

10.00

Chair's introduction

Chair: Emma Leech, Director of Marketing and Advancement (Confirmed)

10.10

Morning keynote address: Successfully delivering change through social media 

  • How can social media be used to drive long-term change?

10.30

New and innovative ways to boost in-depth engagement

  • Being human: Advice on keeping your social media voice genuine and unscripted
  • Tools and techniques to develop intimate and meaningful dialogue
  • Successfully targeting a hard to reach audience

11.10

Refreshments and networking

11.40

Creating an engaged online community: Harnessing your organisations internals experts and employees

  • Top-tips to using your internal experts and creating an environment that drives vibrant dialogue
  • Feeding back into the community, sharing insight and research
  • The benefits of a closed social media community
  • Harnessing the rise of the micro-influencer

12.10

Video: Time to go live

  • Get creative: Tools and techniques to offer in-depth, behind the scenes, personalised content to your audience
  • Include Q&A alongside it to boost engagement and trust with the users

12.40

Lunch and networking

13.40

Chair’s afternoon remarks

Chair: Emma Leech, Director of Marketing and Advancement (Confirmed)

13.50

Afternoon keynote address

14.20

Delivering a world class customer experience on social

  • Tools and techniques to balance one-to-one conversations with the demand of scale
  • Successfully delivering customer services on messaging apps
  • Developing high-value conversations

14.50

Refreshments and networking

15.20

Real time social media crisis management

  • Being prepared: Ensuring your crisis communications strategy is up-to-date
  • First-steps, reacting and responding to a developing crisis
  • Top-tips when responding to journalists and stakeholders

15.50

The future of social media: What trends and channels should you be ready for?

  • AR and social media: How can we embrace new ways to engage?
  • AI messenger bots: The start of customer engagement not the end

Speaker: Camilla Mankabady, Director of Communications, Liverpool City Council (Confirmed)

 

16.20

Chair's closing remarks

Chair: Emma Leech, Director of Marketing and Advancement (Confirmed)

16.30

Close of conference

Please note that all speakers and the agenda are subject to change without notice