Speakers

Dr Steven McDermott

Data Scientist, HMRC

A Principle Research Officer with the Government Social Research profession who manages a team of data scientists. I am a blend of technical, business and communication skills. I excel in technical areas as well as having mastered the art of communication with non-technical business colleagues. Working on experimental, innovative projects with demonstrable business value.  A go to person on the contemporary developments in digital media and communications with an emphasis on the social understanding and analysis of digital media. I gather and assure a variety of data, both qualitative and quantitative, making management information and business intelligence available. I gather customer feedback and present actionable insight to business KPI areas from government ministerial level to service leads.

Twitter: @soci

Emma Leech

Director of Marketing and Communications, Nottingham Trent University

Details to appear shortly

Ollie Ratcliffe

Digital Communications Specialist, Taylors of Harrogate

Details to appear shortly

Paolo Valenziano

Head of Digital - Content Production, Bank of England

Details to appear shortly

Florence Adu-Yeboah

Social Media Manager, Bank of England

Details to appear shortly

Gabriela Torres

Head of Social Media Central Team, BBC World Service

With 20 years of experience of journalism in television, radio, print, online and social media production across two continents and five countries, Gabriela Torres is now Head of Social Media Central Team at BBC World Service.

My team provides strategic direction, support, mentoring and a sense of belonging to 42 BBC World Service teams that have a presence on 188 social platforms and work for the same cause all over the world.

Our understanding and approach on how off-platform publishing most effectively improves total reach and engagement for World Service, has helped teams to substantially increase their audiences.

One key part of Ms Torres’ work is to increase engagement of female audience on social media. As women are a main driver of traffic and promoters of a brand, she had developed and implemented systems and processes to ensure performances in relation female traffic is monitored and analysed on regular basis. This ensures the outputs of the analysis are fed back and followed with teams.

In addition she has developed reports to make recommendations, organize and deliver presentations, all with the ambition to successfully tap into female audiences and inform pan-BBC content on social media and wider story commissioning decisions.