Emma Leech

Director of Marketing & Advancement, Loughborough University

Emma is Director of Marketing and Advancement at Loughborough University, overseeing communications, marketing, recruitment, web and digital, widening participation, international and fundraising and development.

She started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997. A Founding Chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising, digital, and web.

Emma holds an MBA and various PR, marketing and management qualifications. She is the Chartered Institute of Public Relations President 2019.


Athar Abidi

Head of Social Media, British Heart Foundation

Athar has 20 years’ experience in digital content and has specialised in the charity sector for almost a decade. Following a stint as Social Media Manager for Age UK, Athar moved to the British Heart Foundation where he has built an award winning team, delivering projects in house that help the BHF take on large commercial organisations on a budget. Delivering personalised video, chatbots, an influencer programme and with big plans for the future the BHF are recognised as a brand that deliver outstanding broadcast comms as well as first class support to the millions of people in the UK affected by heart and circulatory diseases.


Annie Andoh

Social Media Manager, V&A 

Annie started her career by working in an array of marketing and advertising agencies, running social media campaigns for the likes of Rolls-Royce, Sony Music, IBM, Sky Cinema and Pernod Ricard to name a few. Since finding a home at the V&A as Social Media Manager, she has implemented a dynamic social strategy putting visual identity and audience insights at the heart of content, propelling the museum to connecting with audiences in new ways.

@andohannie | @v_and_a

Adam Waters

Director of Digital and Training, British Forces Broadcasting Service

I’m the Director of Digital and Training at the British Forces Broadcasting Service. Before that I worked at Bloomberg Television. I’m the author of Confident Digital Content published by Kogan Page and I’ve made pretty much every mistake going with my handiwork featuring in Private Eye and on Charlie Brooker’s Screenwipe. 


Steve Pritchard

Campaign Content Producer, University of Oxford

Steve used to write risk assessments by day and talk science at night, which kind of made him the world’s worst superhero. Retiring from this vigilante life, he’s now better known for jousting with strangers on his bicycle, desk composting, and a mild obsession with sportswear - and the odd video or podcast. Steve is now one half of the University of Oxford’s Campaigns Team.

Find Steve on LinkedIn

Ben Harwood

Digital Campaign Manager, University of Oxford.

Ben’s preoccupation with Instagram is only matched by an equal preoccupation with paisley shirts and Worcestershire County Cricket Club. Despite only following accounts that post pictures of dogs or old buildings, he’s managed to get a decent grip on the world of social, but had to get his sister to explain TikTok to him. Ben is now the other half of the University of Oxford’s Campaigns Team.

Find Ben on LinkedIn

Chris Shipman

Head of Brand Engagement and Social Media, Royal Opera House

Chris is Head of Brand Engagement at the Royal Opera House, responsible for the team that manage the organisation's industry-leading social channels, as well as those of its resident companies The Royal Ballet and The Royal Opera.

He has been at the Royal Opera House in various digital communications positions since 2011, and prior to then was at Glyndebourne Festival. His achievements to date include managing the annual #WorldBalletDay campaign, which in 2018 reached 313 social media users around the world; and growing the ROH's YouTube channel to more than 500,000 subscribers and 50 million views annually.

Since 2018 he has been a board member of Opera Europa, the part-EU funded body which supports lyric theatre organisations in 43 countries across the continent.

@chrisshipman / @royaloperahouse