Tom Wright

Director of Digital Student Life, University of Lincoln

Tom is an experienced digital marketing and communications professional working in the Higher Education sector with a particular interest in student collaboration and user-generated content. He recently set up the Student Life initiative at the University of Lincoln, which involves a team of students creating a variety of digital content for communications and marketing purposes on behalf of the University, whilst also enhancing their job prospects by giving them valuable work experience and material for their portfolios. He was previously Head of Digital Communications & Marketing at the University of Nottingham and has also worked for a variety of other organisations including the NHS, Rolls-Royce and the marketing agency Euro RSCG (now called Havas).

Twitter: @tomright

Amanda Coleman

Head of Corporate Communications, Greater Manchester Police

Amanda has more than 25 years’ experience both as a journalist and in communication roles. For almost 20 years she has worked in senior communication roles within the police service and is currently responsible for Corporate Communications at Greater Manchester Police.

Initially, Amanda worked on local newspapers throughout the North West of England before moving into public relations working for a number of public sector organisations.

She has led the communication team at Greater Manchester Police during some challenging times including the Manchester Arena terrorist attack in May 2017, the murder of two police officers in 2012, August 2011 riots, death of the former Chief Constable and numerous counter terrorism investigations.

Amanda was chair of the national Association of Police Communicators (APComm) from January 2013 to December 2017.

In 2017 Amanda became a Fellow of both the Public Relations and Communications Association (PRCA) and Chartered Institute of Public Relations (CIPR). Amanda is currently vice-chair of the PRCA Council.

Twitter: @amandacomms

Alex Waddington

Head of Communications and Engagement, Policy@Manchester, The University of Manchester

Alex has worked at The University of Manchester since 2006, first as a Press Officer looking after major discoveries including graphene and world-class facilities such as Jodrell Bank. He’s also lead projects on student communication and engagement, and now heads up the University’s award-winning policy and political engagement team, Policy@Manchester.

Alex has significant experience in communications, marketing, public relations and stakeholder engagement. A journalist by training, before coming to The University of Manchester he worked as a Press Officer with Greater Manchester Police. He’s also worked in media relations for the Yorkshire Dales National Park and, during short secondments, in the Civil Service and for Manchester Science Festival.

Twitter: @AWaddingComms

Emma Reynolds

Head of Communication, National Crime Agency

Emma is currently Head of Communications at the National Crime Agency (NCA), a complex organisation formed in 2013 from elements of several precursor bodies. It operates in nearly 70 countries worldwide. She started her career in the private sector in marketing for various cruise lines and travel brands. Five years at the Highways Agency in a variety of communications gave Emma her first experience of the operational civil service and England’s many motorways. In 2013 Emma was working at the Food Standards Agency as Head of Internal Communications and Communications Projects when the horsemeat crisis dominated the headlines for over a month.

Twitter: @NCA_EmmaR