Emma Leech

Director of Marketing & Advancement, Loughborough University

Emma is Director of Marketing and Advancement at Loughborough University, overseeing communications, marketing, recruitment, web and digital, widening participation, international and fundraising and development.

She started her career in fashion and consumer PR in 1988, working in tourism and destination marketing before settling in higher education in 1997. A Founding Chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has won a string of awards over more than two decades spanning PR, marketing, innovation, fundraising, digital, and web.

Emma holds an MBA and various PR, marketing and management qualifications. She is the Chartered Institute of Public Relations President 2019.


Athar Abidi

Head of Social Media, British Heart Foundation

Athar has 20 years’ experience in digital content and has specialised in the charity sector for almost a decade. Following a stint as Social Media Manager for Age UK, Athar moved to the British Heart Foundation where he has built an award winning team, delivering projects in house that help the BHF take on large commercial organisations on a budget. Delivering personalised video, chatbots, an influencer programme and with big plans for the future the BHF are recognised as a brand that deliver outstanding broadcast comms as well as first class support to the millions of people in the UK affected by heart and circulatory diseases.